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A Message
from the CEO...

Welcome to Influsence, a disruptive software company driven by artificial intelligence to support the world’s biggest advertisers in getting a higher return on investment from their marketing spend.

Our team has done this once already with HYPR, the multi-award winner for best marketing software and best influencer marketing platform, and provided investors with an average of 12x return on their investment — and we’re poised to do it again bigger and better.

Imagine Google and Amazon coming together to give the world’s largest advertisers the data they need and a marketplace connecting them directly to the most impactful marketing partners. That’s the future of marketing and Influsence has put together the right solution and team to shape it.

We’re beyond excited to share this opportunity with you and look forward to a successful relationship.

Check back here often as we’ll be sharing regular updates on our progress — in the meantime, I invite you watch the video below to get to know us better.

WATCH VIDEO

MEET THE EXECUTIVE TEAM

Dario Herrera

Founder | CEO

Dario Herrera is the CEO and a seasoned leader in digital marketing, with over 15 years of experience in strategic leadership, marketing, and product development for various SaaS companies and clients, including high-profile brands and celebrities, resulting in award-winning campaigns and generating over $100 million in revenue.

CLICK HERE TO LEARN MORE ABOUT DARIO

Gil Eyal

Chief Advisor

Gil Eyal, the Chief Advisor to Mr. Herrera, is a seasoned leader in influencer marketing and data-driven solutions, having founded HYPR, a leading platform sold to Juliusworks in 2020, and now provides strategic leadership in product development, market strategies, and key industry connections.

CLICK HERE TO LEARN MORE ABOUT GIL

Benjamin J. Hoskins

Shareholder

Benjamin is a shareholder with extensive marketing experience and expertise in launching innovative digital products. Mr. Hoskins is poised to elevate Influsence in the influencer marketing industry, having contributed to technologies that have raised over $50 million in venture funding and demonstrated a proven ability to implement software solutions across multinational corporations.

CLICK HERE TO LEARN MORE ABOUT BEN

HYPR FOUNDER ENDORSES INFLUSENCE AND JOINS THE TEAM

HYPR FOUNDER ENDORSES INFLUSENCE AND JOINS THE TEAM

“Dario was an instrumental part of HYPR from the very beginning. His insight and experience with influencer marketing served us well — and I’m excited to be Influsence’s Chief Advisor.

As the original founder of HYPR, I know Influsence Is the right solution for the world’s biggest advertisers in this world of fractured influencer marketing platforms.

If we had the AI and automation available today, HYPR would’ve scaled faster and had a much bigger exit. I’m confident Influsence’s team will leverage today’s tech to forever shape the future of influencer marketing.”

Listen in as HYPR’s Founder and Chief Advisor to Influsence, Gil Eyal, weighed in on the future of influencer marketing platforms back in 2019. He was right then – and Influsence is right now.

It’s worth noting that HYPR was the first to market in this space and behind Gil’s leadership had a very successful exit.

INFLUSENCE IN THE NEWS

(CLICK ON IMAGES TO VIEW FULL ARTICLE)

Influsence.com, an Emerging Leader in AI-Driven Influencer Marketing, Offers Significant Investment Opportunity

READ MORE

Influsence Is Reshaping Influencer Marketing with AI-Driven Analytics

READ MORE

THE FUTURE OF INFLUENCER MARKETING

Using Influencer Marketing To Drive ROI

5 Steps To Calculate Your True Influencer Marketing ROI

Influencer Marketing Platform Market

Why influencer marketing is becoming a crucial part of every marketing strategy

The Power of Influencer Marketing

What is Influencer Marketing?

INFLUSENCE INVESTOR SECTION

Click Here to Download the Investor Deck

Click Here to Download the Investor Tear Sheet

Investor Documents

Influsence Private Placement Memorandum

Influsence Subscription Agreement

Subscription Agreement Signature Page Only

Click on the images above to view and download the subscription documents

Influsence Inc. Tapped to Launch New Weight-Loss Apparel Line with AI-Powered Influencer Marketing

San Diego, CA – June 7, 2024

Influsence Inc., the world’s leading AI influencer marketing platform, today announced a new partnership with a leading apparel brand to launch a revolutionary line of clothing specifically designed for the weight loss market.

The weight loss industry is a booming sector, with the global market size expected to reach a staggering USD $420.8 billion by 2027 according to Market Research Reports. Apparel specifically designed for weight loss activities and body changes is a significant and growing segment within this industry.

Influsence Inc. will leverage its industry-leading AI technology to identify and partner with the most relevant and impactful social media influencers for the brand’s target audience. This data-driven approach will ensure maximum reach and engagement, driving awareness and sales for the new apparel line.

“We’re thrilled to partner with this innovative apparel brand to help them launch their exciting new product line,” said Dario Herrera, CEO of Influsence Inc. “Our AI platform is perfectly suited to identify the ideal influencer partners who can authentically connect with the weight loss community and generate real results for the brand.”

Influsence Inc.’s AI platform analyzes vast amounts of data to identify influencers who resonate with the target audience, have a strong track record of engagement, and align with the brand’s values — and can even offer predictive analytics. This ensures marketing campaigns are targeted, effective, and generate a positive return on investment.

About Influsence Inc.

Human & artificial intelligence driven software as a service (SAAS) platform & marketplace that provides agencies, brands and influencers with objective, measurable, performance driven, and perpetually self-optimizing and predictive data.

From the Desk of Dario Herrera CEO

August 15, 2024

I am thrilled to share another update with exceptional progress at Influsence. Our team’s unwavering dedication, work ethic, and innovative
spirit continue to drive us forward.

We are on the cusp of a major milestone as we anticipate the launch of our baseline product for further review by our industry partners and clients by the end of August. This achievement marks a pivotal moment in our journey to revolutionize the marketing industry for the world’s
biggest advertisers and eliminate the guesswork of influencer marketing.

To accelerate our growth and gather invaluable feedback, we have successfully received the commitment of six additional digital agencies to participate in our pilot program, in addition to our existing line up of agencies that include some of the largest digital agencies in the world — including M&C Saatchi. These strategic partnerships will give us access to literally thousands of Influsence subscription customers, representing the potential of up to $35-$50 million in annual revenue. They’ll also be instrumental in refining our platform and ensuring it meets the evolving needs of the market as we seek to scale.

In parallel, we have initiated an aggressive outbound B2B business development campaign to expand our agency services. This strategic move will generate additional revenue streams, complementing our robust SAAS subscription revenue model and solidifying Influsence’s position as a comprehensive influencer marketing solution. It’s also important to note, SAAS companies with multiple streams also typically command higher ARR multiples when being valued – so that’s good news.

Beyond our core business, Influsence is committed to making a positive impact on the community. Our recent event for our client, Generation S.O.S., featuring legendary actor and six-time Emmy Award winner, Hank Azaria, was a resounding success. The event raised over $500,000 for teen substance misuse and mental health awareness and prevention.

I am incredibly proud of the Influsence team for their tireless efforts and the remarkable progress we have achieved. With the launch of our MVP, expanded agency partnerships, and a growing revenue base, we are well-positioned to capitalize on the immense potential of the influencer marketing industry.
Thank you for your continued support and belief in Influsence.

Sincerely,
Darío Herrera
CEO & Founder

Influsence Inc. Tapped to Launch New Weight-Loss Apparel Line with AI-Powered Influencer Marketing

San Diego, CA – June 5, 2024

Following yesterday’s announcement of a groundbreaking strategic relationship with Bold PR, a leading New York City-based public relations and media firm specializing in the beauty industry, Influsence Inc., the world’s leading AI-powered influencer marketing platform, today revealed additional details.

This strategic relationship now includes a $100,000 contract for Influsence to execute a comprehensive influencer marketing campaign for OGX Beauty, a Johnson & Johnson brand offering hair care solutions for both men and women.

The global hair care market is a massive and ever-growing industry, projected to reach a staggering $250 billion by 2027. With its innovative AI technology, Influsence is uniquely positioned to connect brands like OGX Beauty with the most relevant and engaging influencers across key demographics, maximizing campaign reach and effectiveness.

“We’re honored to be working with recognized agencies, market leaders, and influencers in the beauty industry,” said Dario Herrera, CEO of Influsence Inc. “It’s really incredible that our years of expertise in influencer marketing can create opportunities like this to both share our know-how with others and complement revenue growth beyond our foundational SAAS AI Influencer Marketing Platform.”

As part of this agreement, Influsence sucessfully represented and negotiated a comprehensive influencer marketing deal with a well-known Tik Tok personality — and has already been approached by additional brands and influencers to engage in similar relationships. Additional developments will be announced soon.

About Influsence

Human & artificial intelligence driven software as a service (SAAS) platform & marketplace that provides agencies, brands and influencers with objective, measurable, performance driven, and perpetually self-optimizing and predictive data.

About Bold PR

Bold PR is a leading New York City-based public relations and media firm specializing in the beauty industry. The firm boasts a proven track record of success in developing and executing strategic media campaigns for some of the most prestigious brands in the beauty space.

About OGX Beauty

OGX Beauty, a global Johnson & Johnson brand, offers a wide range of innovative hair care solutions for both men and women. OGX products are formulated with exotic ingredients from around the world, designed to nourish and revitalize all hair types.

Influsence Inc. Announces Strategic Opportunity with Bold PR and OGX Beauty for Groundbreaking Influence Marketing Campaign

San Diego, CA – June 4, 2024

Influsence Inc., the world’s leading AI-powered influencer marketing platform, today announced a groundbreaking agreement with Bold PR, a leading New York City-based public relations and media firm specializing in the beauty industry. This relationship will see Influsence execute a comprehensive influencer marketing campaign for OGX Beauty, a Johnson & Johnson brand offering hair care solutions for both men and women.

The global hair care market is a massive and ever-growing industry, projected to reach a staggering $250 billion by 2027. With its innovative AI technology, Influsence is uniquely positioned to connect brands like OGX Beauty with the most relevant and engaging influencers across key demographics, maximizing campaign reach and effectiveness.

“This opportunity with Bold PR and OGX Beauty represents a truly exciting moment for Influsence,” said Dario Herrera, CEO of Influsence Inc. “Not only does it bode well for the power of our AI platform in driving successful influencer marketing campaigns for leading beauty brands, but it also marks a significant milestone for Influsence as we venture into agency services. This additional revenue stream has the potential to significantly accelerate our growth and overall valuation.”

Herrera continued, “Working with established agencies like Bold PR is a strategic and highly leverageable opportunity for Influsence. Their expertise and deep connections within the beauty industry will potentially allow us to gain access to a wider network of brands and influencers, further solidifying Influsence as the premier AI solution for influencer marketing.”

About Influsence
Human & artificial intelligence driven software as a service (SAAS) platform & marketplace that provides agencies, brands and influencers with objective, measurable, performance driven, and perpetually self-optimizing and predictive data.

About Bold PR
Bold PR is a leading New York City-based public relations and media firm specializing in the beauty industry. The firm boasts a proven track record of success in developing and executing strategic media campaigns for some of the most prestigious brands in the beauty space.

About OGX Beauty
OGX Beauty, a global Johnson & Johnson brand, offers a wide range of innovative hair care solutions for both men and women. OGX products are formulated with exotic ingredients from around the world, designed to nourish and revitalize all hair types.

Influsence Inc. Bolsters Leadership Team with Key New Hire in Investor Relations and Communications

San Diego, CA – May 14, 2024

Influsence Inc., the leading AI-powered influencer marketing platform, today announced the appointment of Deborah Mottola as Director of Investor Relations and Communications. In this role, she is responsible for establishing strategic relationships with investors, maintaining open and transparent lines of communication, and supporting the C-level team with Influsence’s overall messaging and execution.

“We are thrilled to welcome Deborah to the team,” said Dario Herrera, Influsence CEO. “Her over 20 years of vast experience in multiple industries where she was a key asset in developing new business and supporting clients will serve Influsence well as we bring in the necessary resources to execute on our promise.

Deborah brings a wealth of experience across multiple verticals, including artificial intelligence, SAAS, digital marketing, real estate investment programs, and private equity. In this new role with Influsence, she will bring her passion and her expertise to help the growth and the goals of our clients and the company as a whole.

About Influsence Inc.
Influsence Inc. is the leading AI-powered influencer marketing platform led by the team that took HYPR, the first substantive influencer marketing platform, from concept to successful exit. Influsence empowers brands and agencies to identify the perfect influencers for their campaigns. With its innovative AI technology and comprehensive suite of features, Influsence Inc. takes the guesswork out of influencer selection, ensuring successful and measurable influencer marketing campaigns.

New Report Validates Influsence’s Approach to Empower Agencies and Brands with AI-Driven Data to Capitalize on Influencer Marketing Boom

San Diego, CA – May 13, 2024

As influencer marketing continues its meteoric rise, a new report from HAVAS Red featured in Ad Gully highlights a persistent challenge: identifying the right influencers for brand partnerships. Influsence Inc., the leading AI-powered influencer marketing platform, applauds this insightful research and emphasizes how its innovative solution eliminates the guesswork from influencer selection. 

According to the extensive report, “While 92% of brands acknowledge the importance of measuring influencer performance for ROI assessment, identifying the right influencers remains a significant challenge.” 

“The HAVAS Red report underscores what we’ve seen firsthand – influencer marketing is a powerful tool, but finding the perfect fit can be a daunting task,” says Dario Herrera, CEO of Influsence Inc. “Our AI platform will streamline the process, provide brands and agencies with data-driven insights, and eliminate the guesswork of influencer marketing.” 

Influsence Inc. Solves the Influencer Identification Challenge 

The HAVAS Red report reveals that while 92% of brands recognize the importance of measuring influencer performance, identifying the right partners remains a significant hurdle. Influsence Inc. tackles this challenge head-on by leveraging the power of artificial intelligence. 

Influsence Inc.’s platform offers a comprehensive suite of features, including: AI-powered influencer matching: The platform analyzes vast amounts of data to identify influencers who perfectly align with a brand’s target audience, demographics, and messaging. 

Engagement rate analysis: Influsence Inc. goes beyond follower count, analyzing engagement metrics to ensure partnerships with influencers who drive meaningful interactions and actual results. 

Brand suitability assessment: The platform utilizes AI to assess an influencer’s content and brand partnerships to guarantee alignment with the brand’s values and messaging. 

A Win-Win for Agencies and Brands 

By eliminating the guesswork from influencer selection, Influsence Inc. empowers agencies and brands to: 

Maximize campaign ROI: Partnering with the right influencers ensures campaigns resonate with target audiences,leading to improved brand awareness, engagement, and conversions. 

Save time and resources: The AI-driven platform streamlines the influencer selection process, freeing up valuable time and resources for agencies and brands. Build authentic relationships: Influsence Inc. fosters genuine connections between brands and influencers,leading to long-term, mutually beneficial partnerships. 

Influsence Inc. is revolutionizing influencer marketing, providing the data and insights brands and agencies need to thrive in this dynamic landscape. To learn more about how Influsence Inc. can elevate your influencer marketing strategy, visit our website today. 

About Influsence Inc. 

Influsence Inc. is the leading AI-powered influencer marketing platform led by the team that took HYPR, the first substantive influencer marketing platform, from concept to successful exist. Influsence empowers brands and agencies to identify the perfect influencers for their campaigns. With its innovative AI technology and comprehensive suite of features, Influsence Inc. takes the guesswork out of influencer selection, ensuring successful and measurable influencer marketing campaigns.

Influsence Inc. Secures Mid-Five Figure Influencer Marketing Deal for OGX with Popular TikTok Star

San Diego, CA | April 5, 2024

Influsence Inc., a leading provider of human and AI-powered influencer marketing SaaS (Software as a Service) solutions, today announced the acquisition of WFR Agency, a full-service branding and digital marketing agency based in San Diego, California.

This strategic acquisition strengthens Influsence’s position in the influencer marketing landscape by providing several key benefits:

  • Immediate Revenue and Scalability: WFR Agency brings a strong roster of established clients in high-growth verticals, including the $16 billion U.S. cosmetic surgery market, the $1.28 trillion U.S. health and wellness market, and the $100 billion U.S. design and construction market. These established relationships generate immediate revenue for Influsence and provide a platform for further scaling its SaaS solutions.
  • Enhanced Agency Expertise: WFR Agency’s team of experienced branding and digital marketing professionals bolsters Influsence’s capabilities. This expanded team will ensure the creation and execution of data-driven, impactful influencer campaigns for clients around the world.
  • Global Reach and Impactful Campaigns: The combined expertise of Influsence and WFR Agency creates a powerful force in influencer marketing. With access to WFR’s global network of brands and influencers, Influsence can deliver measurable campaigns that resonate with target audiences worldwide.
 

“We are thrilled to welcome WFR Agency to the Influsence family,” said Dario Herrera, CEO of Influsence Inc. “This acquisition is a significant step forward, providing us with immediate revenue, a world-class agency partner with deep industry expertise, and the ability to work with leading brands and influencers to create impactful, measurable campaigns on a global scale.”

About Influencense

Human & artificial intelligence driven software as a service (SAAS) platform & marketplace that provides agencies, brands and influencers with objective, measurable, performance driven, and perpetually self-optimizing data.

Influsence Inc. Secures Mid-Five Figure Influencer Marketing Deal for OGX with Popular TikTok Star

San Diego, CA | April 19, 2024

Influsence Inc., a leading influencer marketing platform that leverages artificial intelligence, today announced the successful negotiation of a mid-five figure influencer marketing deal between global hair care brand, OGX, and a popular TikTok influencer. Influsence, through its relationship with WFR Agency, played a key role in securing the partnership, negotiating the primary terms, and will collaborate with the influencer, OGX, and the brand’s public relations agency to develop a captivating and impactful campaign.

“We’re thrilled to have brought OGX and this talented TikTok star together,” said Dario Herrera, CEO of Influsence Inc. “This partnership leverages the power of influencer marketing on a platform where trends are born and audiences are highly engaged. We’re confident the campaign will resonate deeply with the influencer’s audience and generate significant brand awareness and results for OGX.”

The specific details of the campaign are currently under development, but will leverage the influencer’s unique voice and creativity to showcase OGX products in a way that is both authentic and engaging for their TikTok followers. Influsence Inc. will provide ongoing support and analytics throughout the campaign, ensuring seamless collaboration between all parties involved.

About Influencense

Human & artificial intelligence driven software as a service (SAAS) platform & marketplace that provides agencies, brands and influencers with objective, measurable, performance driven, and perpetually self-optimizing data.